WhatsApp and social messaging

WhatsApp Business API and social messaging

We connect the WhatsApp Business API to your systems so you can notify, sell and support customers, and we design Instagram, Messenger and Telegram service within the same flow.

Conversations where your customers are
Serve and notify customers in the apps they already use every day.
Integrated with your systems
Messages go out from your CRM or app, and replies flow back into them.
With SMS fallback
If a message is not delivered, the flow can switch to SMS, which we run directly.

What’s included

WhatsApp Business API for enterprises

We integrate the WhatsApp Business API into your operation for notifications, approved campaigns and conversational support.

Related

Approved templates
Business-⁠initiated messages that follow the platform’s rules.
Conversations
Reply to customers with text, images and documents.
Campaigns
Sends to contacts who opted in to your messages.
Integration
Events and replies wired into your systems.

With the API, your systems send messages based on platform-⁠approved templates and receive customer replies. Conversations can be routed to your agents or handled by a bot.

We take care of the integration with your CRM, collections software or app, and guide you through setting up your business account.

Subject to each platform’s policies, eligibility and availability. Account and template approval is decided by the platform.

Instagram Direct for business

We design customer service for Instagram direct messages, connected to your team and systems.

We can build the integration so your business account’s messages land in the same service flow as your other channels.

Direct messages
Replies to inquiries that arrive on Instagram.
Team inbox
Conversations are shared among your agents.
Tailored
Integration designed around your operation.

Subject to each platform’s policies, eligibility and availability. Assessed for each project.

Related

Omnichannel unified inbox

Facebook Messenger for customer service

We integrate Messenger into your service operation so you can answer from the same place as your other channels.

We design the connection between your business page and your team or a bot, so no inquiry goes unanswered.

Page inquiries
Messages to your page answered on time.
Bot or agent
Automated answers with handoff to a person.
Same flow
Joined to WhatsApp and your other channels.

Subject to each platform’s policies, eligibility and availability. Assessed for each project.

Related

Voice and text bots

Telegram bots

We build Telegram bots for notifications, inquiries and communities.

Telegram works well for group announcements and automated inquiries. We design the bot and connect it to your systems.

Announcements
Messages to subscribed users.
Automated inquiries
Answers to FAQs and status checks.
Connected
Integrated with your data.

Subject to each platform’s policies, eligibility and availability. Assessed for each project.

Related

Custom conversational platforms

TikTok Business Messaging

We are evaluating TikTok messaging for businesses whose audience comes through that channel.

We review with your team whether TikTok messaging applies to your account and country, and how it would fit into your service flow.

New audience
Service for people who find you on TikTok.
Feasibility study
We confirm eligibility before building.
Same flow
Integration with your other channels if feasible.

Subject to each platform’s policies, eligibility and availability. Assessed for each project.

Apple Messages for Business

We are evaluating Apple Messages for Business so you can serve customers in the Messages app on their Apple devices.

Verified brand
Conversations display your brand.
Feasibility study
We confirm requirements before building.
Native app
No extra downloads for the customer.

The channel requires brand registration and approval by the platform. We assess with you whether your use case qualifies and what it takes to connect it.

Subject to each platform’s policies, eligibility and availability. Assessed for each project.

Step by step

How it works

We review your use case
We define which channels you need, what you will send and which systems must connect.
We prepare the accounts
We guide you through registering your business account and getting templates approved by each platform.
We integrate
We connect the channels to your CRM, app, agents or a bot.
You operate and measure
You send, converse and review results, with SMS as a fallback whenever you need it.

By profile

Who it’s for

Mid-sized company
Handle sales and service on WhatsApp with your team, connected to your CRM.
Enterprise
Bring WhatsApp and social channels into one flow with rules, bots and analytics.
Integrator
Add WhatsApp and SMS to the solutions you build for your clients.
Developer
Receive events and replies in your app and decide what to do with every message.

In practice

Use cases

Conversational collections
A WhatsApp reminder with the option to agree on payment in the same conversation.
Sales and follow-⁠up
Answer product questions and follow the purchase through to delivery.
Automated service
A bot answers common questions and hands off to an agent when needed.
Notifications with documents
Send invoices, policies or test results along with the notice.
Industries

Pricing

WhatsApp Business API & Social pricing

Pricing depends on what you need. Tell us about your case and we’ll send you a quote for your operation.

Frequently asked questions

How is the WhatsApp Business app different from the API?

The app is meant for answering from a single phone. The API lets your systems send and receive messages, lets several agents work at once and connects bots and integrations.

Can I send bulk WhatsApp messages?

Yes, to contacts who opted in and using platform-⁠approved templates. Sending rules and limits are set by the platform.

How long does setup take?

It depends on the platform approving your account and templates, and on the scope of the integration. We estimate it with you when we review your use case.

What if the customer does not use WhatsApp?

The flow can send the message by SMS, which reaches any phone with an active line.

How is it priced?

It combines the charges each platform sets for its messages with the integration service. We send you a proposal based on your volume and use case.

Technical details

For your technical team.

Channels: WhatsApp Business API, Instagram Direct, Messenger, Telegram; TikTok and Apple under evaluation
Message types: Approved templates and conversations
Content: Text, images, documents and buttons, depending on the platform
Integration: API and event webhooks to your CRM or app
Fallback: SMS when a message is not delivered
Requirements: Business account approved by each platform

Can’t find your question?

An advisor reviews your case and gets back to you.

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Tell us what you need

An advisor reviews your case and gets back to you with a proposal built around your operation.