Integration & APIs
API integration for telecom, CRM and ERP
We connect your systems to Hablame services so every notification, call or verification comes straight from the process that triggers it. Your team can integrate our APIs on its own or build it with us.
Benefits
Keep your systems
We integrate with the CRM, ERP or platform you already use instead of asking you to switch tools.
Communication driven by your process
The SMS, call or verification fires when something happens in your system, not when someone remembers.
Documentation for your developers
Our APIs are documented on the developer portal, so your team can get started on its own.
What’s included
CRM, ERP and platform integration
We connect your business systems to Hablame voice and messaging so customer communication becomes part of the process.
Messages from your events
SMS and automated calls triggered by what happens in your system.
Results on the record
What was sent and how it went is logged where your team works.
Number verification
Before a campaign or when onboarding a customer.
Integration design
We define with you what connects, when and under which rules.
A new customer in the CRM, an invoice issued in the ERP or an order dispatched on your platform can send its own SMS, launch an automated call or verify a number, and log the result on the record.
What can be integrated depends on what each system allows. We review it during discovery and, if your project includes WhatsApp Business or email, we add them through integration.
SMS and automated calls require the recipient’s consent under Colombian law (Ley 2300 of 2023). WhatsApp is subject to the platform’s policies, eligibility and availability.
SMS, automated call and number verification APIs
Your team can integrate directly with the APIs of the services we operate. Documentation is on the developer portal.
With Hablame APIs your applications send SMS, launch automated calls with prerecorded voice and verify mobile numbers, without going through the portal.
If you would rather have us build the integration, we design it with you as a custom development project.
SMS API
Bulk, transactional and two-way messages.
Automated call API
Prerecorded voice campaigns from your systems.
Number verification API
Look up information about a number before you contact it.
Online documentation
On the Hablame developer portal.
SMS and automated calls require the recipient’s consent under Colombian law (Ley 2300 of 2023).
Events and webhooks
Your system can be notified about what happens to your messages, without having to keep asking.
A webhook is a notification our platform sends to an address in your system when something happens, such as a delivery status change or an inbound reply.
Available events vary by service and are described in the developer documentation. During discovery we confirm which ones apply to your case before designing around them.
Delivery status
To know what happened to each message, depending on the service.
Inbound replies
On services that support them, such as two-way SMS.
Processing in your system
We design with you how notifications are received and what your system does with each one.
Available events depend on each service; the developer documentation is the reference.
Custom omnichannel API
We design a single integration layer for your operation that brings the channels your project includes under one interface.
One interface for your systems
Your applications integrate once, not once per channel.
Channel and fallback rules
Set by you according to message type.
A record of every attempt
To audit what was sent, through which channel and with what result.
Instead of every system talking to every channel, we build an intermediate layer with your rules: which channel to try first, when to fall back to another if there is no response, and how to log each attempt.
We start from the services we operate, such as SMS, automated calls and number verification, and assess channels like email or WhatsApp Business as part of your project.
Assessed for each project. Included channels depend on availability; WhatsApp and other third-party channels are subject to each platform’s policies, eligibility and availability.
Step by step
How it works
Systems and flow mapping
We identify the systems involved, the events that matter and which communication each one should trigger.
Feasibility and design
We confirm what each system allows and design the integration, with scope, timelines and cost in writing.
Build and test
We build the integration and test it in a separate environment before connecting it to your operation.
Go-live and follow-up
We switch it on gradually and support it under the agreed terms.
By profile
Who it’s for
Small business
So your billing or scheduling system notifies customers on its own, with no manual work.
Mid-sized company
To connect your CRM or ERP to SMS, automated calls and verification, with results on the customer record.
Enterprise
To consolidate several integrations into a single layer, with channel rules and a record of every attempt.
Integrator
To build SMS, voice and verification into the projects you deliver, backed by an operator.
Developer
To integrate our APIs yourself using the documentation on the developer portal.
In practice
Use cases
Order confirmations from your store
Each order sends its confirmation and shipping SMS, and the delivery status flows back to your platform.
Payment reminders from your ERP
Invoices nearing their due date trigger an SMS or automated call, with the recipient’s consent under Colombian law (Ley 2300 of 2023).
Number checks at customer onboarding
Your sign-up form verifies the number before saving it, so your database is not built on bad data.
Post-service surveys
Closing a case in your system triggers a survey by automated call or SMS, with the customer’s consent.
Industries
Pricing
Integration & APIs pricing
Pricing depends on what you need. Tell us about your case and we’ll send you a quote for your operation.
Frequently asked questions
Can I use the APIs without a development project?
Yes. The documentation is on the developer portal and your team can integrate on its own. Custom development is for when you would rather build it with us.
Will it work with my CRM?
It depends on what your CRM allows. If it offers an API or another integration method, we assess it during discovery and tell you what can be connected.
Which channels have an API today?
SMS, automated calls and number verification. Other channels are assessed within each project.
Can I find out whether a message was delivered?
The events and statuses available depend on the service and are described in the developer documentation. We confirm them with you before designing around them.
Do I need my customers’ consent?
Yes. SMS and automated calls require the recipient’s consent under Colombian law (Ley 2300 of 2023).
Technical details
For your technical team.
- Services available via API
- SMS, automated calls and number verification
- Documentation
- On the developer portal (developers.hablame.co)
- Events
- Vary by service, as described in the documentation
- Systems we integrate
- CRM, ERP and platforms that offer an integration method
- Environments
- Testing kept separate from your live operation
- Consent
- Required for SMS and automated calls (Ley 2300 of 2023)
Can’t find your question?
An advisor reviews your case and gets back to you.
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Tell us what you need
An advisor reviews your case and gets back to you with a proposal built around your operation.