Email and notifications
Transactional email and push notifications
We integrate bulk and transactional email into your systems, and design push and in-app notifications for your apps, all within the same communication flow.
Benefits
Email that gets delivered
We set up domain authentication and bounce and unsubscribe handling to protect your sender reputation.
Triggered by your systems
Invoices, confirmations and notices go out the moment the event happens, over an API or SMTP.
The right channel for each message
Email for detail, push for urgency and in-app for users already inside your app.
What’s included
Bulk email campaigns
We integrate the sending of newsletters, promotions and announcements to your contact lists.
Related
Segmentation
Send each segment what matters to it.
Personalization
Per-recipient variables.
Scheduling
Send now or later.
Metrics
Opens, clicks, bounces and unsubscribes.
Unsubscribes
Unsubscribe link and suppression on request.
We connect bulk sending to your lists and systems, with segmentation, personalization and scheduling. After each campaign you review deliveries, opens, clicks, bounces and unsubscribes.
Marketing emails require the recipient’s authorization under Colombia’s Law 1581 of 2012.
Transactional email over API and SMTP
Your systems send confirmations, invoices, password resets and notices the moment they happen.
We integrate sending over an API or SMTP, with variable-based templates and delivery, open and bounce events sent back to your system.
We set up SPF, DKIM and DMARC on your domain so mailbox providers recognize that the message really comes from you.
API and SMTP
Choose the integration method that fits your system.
Templates
Designs with dynamic variables.
Authenticated domain
SPF, DKIM and DMARC in place.
Events
Deliveries, opens and bounces by webhook.
Attachments
Invoices and documents attached to the email.
Mobile and web push notifications
We design push notifications for your mobile app and website, wired to events in your systems.
Push notifications appear on the phone or in the browser even when your app is closed. We can build the sending, segmentation and connection to your systems for real-time alerts.
Mobile push
Alerts from your Android and iOS app.
Web push
Browser alerts for users who opted in.
Segmentation
Messages by profile or behavior.
Assessed for each project, based on your apps and the policies of each operating system and browser.
Related
In-app messaging
We design messages inside your app to guide, inform and retain users while they are using it.
Related
Formats
Banners, modals and message inbox.
In the journey
Messages triggered by what the user does.
Retention
Onboard new users and announce updates.
Banners, notices and message inboxes that appear at the right point in the user journey. We build them and connect them to your data so every message has context.
Assessed for each project, based on your apps and the policies of each operating system and browser.
Step by step
How it works
We define the messages
What gets sent, to whom, on which channel and what event triggers it.
We prepare your domain and apps
We authenticate your email domain and, where relevant, connect your apps for push and in-app.
We integrate your systems
Your systems send over an API or SMTP and receive events for every message.
You measure and adjust
Review deliveries, opens and clicks to improve every send.
By profile
Who it’s for
Mid-sized company
Send invoices, confirmations and newsletters from your systems using your own domain.
Enterprise
Combine email, push and in-app with SMS and WhatsApp in a single communication flow.
Developer
Integrate over an API or SMTP and receive per-email events by webhook.
In practice
Use cases
Invoices and statements
Send the document as an attachment the moment it is generated.
Purchase confirmations
Email confirmation and a push alert when the order status changes.
Onboarding and loyalty
A series of emails and in-app messages for new customers.
Industries
Comparison
Push notification vs. in-app message
Both live in your app, but they solve different problems. Email is included for reference.
Where it shows
- Push notification
- On the phone or browser, outside your app
- In-app message
- Inside your app, while in use
- In the inbox
Needs permission
- Push notification
- Yes, the user must opt in
- In-app message
- No, using the app is enough
- Consent for marketing sends
Best for
- Push notification
- Urgent alerts and re-engagement
- In-app message
- Guidance, announcements and in-app selling
- Documents, detail and records
Content
- Push notification
- Short text and sometimes an image
- In-app message
- Banners, modals and rich formats
- Long text, design and attachments
Risk
- Push notification
- Overuse leads users to turn them off
- In-app message
- Only seen by users who open the app
- May land in spam without a good reputation
Pricing
Email & Push pricing
Pricing depends on what you need. Tell us about your case and we’ll send you a quote for your operation.
Frequently asked questions
Why do my emails land in spam?
It is usually caused by an unauthenticated domain, lists with invalid addresses or content that filters penalize. Setting up SPF, DKIM and DMARC and cleaning bounces helps improve deliverability.
Can I send from my own domain?
Yes. We give you the DNS records you need to publish to authenticate it.
What is the difference between bulk and transactional email?
Bulk email is a campaign sent to a list. Transactional email goes to one person in response to something they did, such as a purchase or a password reset.
Do push notifications work without an app?
In the browser, yes, through web push if the visitor opts in. Mobile push requires your own app.
Can I combine email with SMS or WhatsApp?
Yes. We can design a flow where, if the email is not opened, the notice follows by SMS or WhatsApp.
Technical details
For your technical team.
- Email integration
- REST API and SMTP
- Domain authentication
- SPF, DKIM and DMARC
- Events
- Delivery, open, click, bounce and unsubscribe by webhook
- Push
- Mobile (Android and iOS) and web, custom-built
- Personal data
- Opt-ins and unsubscribes under Law 1581 of 2012
Can’t find your question?
An advisor reviews your case and gets back to you.
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Tell us what you need
An advisor reviews your case and gets back to you with a proposal built around your operation.