Reach every phone
in Colombia
Bulk and transactional SMS with full coverage to Claro, Movistar, Tigo, WOM and ETB. Marketing, OTPs, alerts and notifications, all from the same platform.
The channel that reaches 99% of phones
SMS has the widest reach in Colombia: any mobile phone with an active line receives it, with no internet and no app. That is why it is still the first choice for OTPs, critical alerts and mass communication.
We run directly on the Claro, Movistar, Tigo, WOM and ETB networks, with no middlemen. That means fast delivery, reliable reporting and full traceability for every message.
One channel, several formats
Set up each send for its use case: from a short message to a two-way conversation with your customer.
Standard SMS (160 characters)
A simple message of up to 160 characters. The most common choice for OTPs, alerts and short notifications.
"Your code is 428193. It expires in 5 minutes."
Concatenated SMS (long)
Messages longer than 160 characters are split and reassembled automatically on the handset.
Up to 1,000 characters as a single "message" for the user.
Marketing SMS
Promotional and commercial messages with personalization, link tracking and send scheduling.
"Hi Juan, this Friday 30% off store-wide with code SMS30."
Transactional SMS / OTP
Triggered by API in real time for two-step verification, confirmations and critical alerts.
"Your security code: 428193. Do not share it."
Two-way SMS
The user can reply to the SMS and your platform receives the answer over a webhook.
"Reply YES to confirm your appointment or NO to cancel it."
Short and long codes
A dedicated short code or shared long numbers for high visibility.
Text HABLAME to 87800 to get more information.
Mass campaigns and transactional messages
Combine planned mass sends with messages triggered in real time from your own systems. Same platform, same coverage, same traceability.
Bulk marketing SMS
Build mass campaigns with segmentation, per-recipient variables and scheduled sends. Ideal for promotions, launches and commercial communication.
- Contact lists and segmentation by attribute
- Send scheduling (immediate or planned)
- Dynamic variables: {name}, {city}, {amount}
- Link tracking with short URLs and UTMs
- Delivery rate and per-campaign reporting
Transactional SMS over the API
Send messages in real time from your systems: OTPs, alerts, confirmations and any event that has to reach the user right away.
- Real-time sending on a system event
- OTPs, verification codes and critical alerts
- Webhooks for delivery, failure and inbound replies
- SDKs for PHP, Node.js, Python and Java
- Per-message logs and traceability
From your send to the user’s phone, in 6 steps
This is how an SMS campaign runs, from loading the list to the final report. The transactional flow is the same, triggered by API on each event.
You load the list
Upload numbers by CSV or sync them over the API.
You segment
Filter by attribute, tag or event.
You write the message
Plain text plus dynamic variables.
You schedule the send
Immediate, planned or event-driven.
We send the SMS
Delivered straight to the recipient’s carrier.
You get the report
Delivered, failed, replies and full traceability.
Write your message and preview it live
Compose the SMS with variables, check how many characters you are using, set the sender and see exactly how it looks on a real phone before you launch.
Your systems send SMS in real time
A simple, capable REST API. One HTTP request sends one SMS. Webhooks report delivery, failure and inbound replies from your users.
# Send a transactional SMS
curl https://api.hablame.co/v1/sms/send \
-H "Authorization: Bearer $API_KEY" \
-H "Content-Type: application/json" \
-d '{
"from": "HABLAME",
"to": "+573001234567",
"message": "Your code is 428193. Expires in 5 min.",
"tag": "otp-verification"
}'Every SMS counted, every delivery on record
You get live data on every message: sent, delivered, failed and answered. See which campaign performs best, which numbers are inactive and which segments reply.
A direct connection to every mobile carrier
We run on the networks of Colombia’s main carriers, with no middlemen. That means fast delivery, competitive costs and full traceability.
Priced by volume, with no fixed monthly fee
The higher the volume, the better the rate per SMS. We assign you an advisor to build the package that fits your operation and to agree the best rate for your vertical.
Final rates depend on the monthly volume you contract and on the type of message (marketing, transactional or OTP). Get in touch and we will build the package that fits your operation.
What you can send with bulk SMS
From commercial campaigns to OTPs triggered by API. SMS is still the channel with the widest reach and the highest open rate on the market.
Talking to your carrier should be this easy
Talk to an account executive and we will design together the telecommunications services your operation needs. No endless contracts, no middlemen.