Hablame
Email marketing and transactional

Land in the inbox
of your customers

Design email marketing campaigns and send transactional email over an API. One platform, two ways to talk to your audience.

Visual editorREST APISPF / DKIM / DMARCWebhooks
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Two ways to send, one platform

Marketing and transactional, without switching vendors

Combine mass marketing campaigns with transactional email sent in real time from your systems. Same infrastructure, same sending reputation, same metrics.

01 · Mode

Marketing and advertising campaigns

Design, segment and schedule mass campaigns with a visual editor. Ideal for newsletters, promotions, launches and commercial communication.

  • Drag-and-drop visual editor with responsive templates
  • Recipient lists and segmentation by attribute
  • Scheduled sends and sequences
  • A/B testing of subject, content and timing
  • Open rate, clicks, bounces and unsubscribes
02 · Mode

Transactional email over the API

Connect your systems to our REST API and send email in real time: OTPs, confirmations, notifications and any event that should trigger an email.

  • Real-time sending on an event in your system
  • OTPs, confirmations, password resets
  • HTML templates with dynamic variables
  • Webhooks for deliveries, opens and bounces
  • SDKs for PHP, Node.js, Python and Java
How it works

From idea to inbox, in 6 steps

This is how a marketing campaign runs, from designing it to reading the reports. The transactional flow follows the same logic, triggered by API on each event.

01

You load your list

Upload contacts by CSV or sync them over the API.

02

You segment

Filter by attribute, tag or behaviour.

03

You design the email

Visual editor with templates, or your own HTML.

04

You schedule the send

Immediate, in the future or event-driven.

05

We send the emails

Our infrastructure delivers them at scale.

06

You get the reports

Opens, clicks, bounces, unsubscribes and conversion.

Visual campaign editor

Build emails without writing HTML

Drag blocks, edit content and preview the result in real time. Every email you send looks right on desktop, on mobile and across email clients.

Drag and drop
Drag blocks onto the canvas, no code involved.
Responsive
Layouts that adapt to mobile and desktop.
Templates
A gallery of templates ready to customize.
Personalization
Variables like {name}, {city} or any field you hold.
A/B testing
Test subject line, content or send time.
Segmentation
Filters by attribute, tag or behaviour.
Scheduling
Send now, at a set time or on an event.
Attachments
PDFs, images and documents alongside the email.
Preview
See how it will look in each email client.
Automatic unsubscribes
An unsubscribe link on every send, handled for you.
Transactional API

Your systems send email in real time

A simple, capable REST API. One HTTP request delivers an email in seconds. Webhooks report every event in the message lifecycle.

api.hablame.co
# Send a transactional email
curl https://api.hablame.co/v1/email/send \
  -H "Authorization: Bearer $API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "from":     "noreply@yourcompany.co",
    "to":       "customer@email.com",
    "subject":  "Your verification code",
    "template": "otp",
    "vars":     { "code": "428193", "name": "Juan" }
  }'
Authenticated REST API
Connect your systems to our REST API.
Real-time sending
On an event in your system.
Templates with variables
HTML templates with dynamic variables.
Event webhooks
Deliveries, opens and bounces.
Attachments up to 10 MB
PDFs, images and documents alongside the email.
Automatic retries
On a temporary failure.
SDKs in 4 languages
PHP, Node.js, Python and Java.
API keys per environment
Separate keys for test and production.
Read the full documentation
Metrics and traceability

Every email counted, every click on record

You get live data on every send: opens, clicks, bounces and unsubscribes. Spot which subject line converts, which link draws traffic and which segments respond best.

Delivery and open rates
Clicks, bounces and unsubscribes for each send.
Click heatmap
Over the email itself.
Exportable reports
To CSV or Excel.
UTM and conversion tracking
See which link draws the most traffic.
Deliverability and reputation

So your email lands in the inbox, not in spam

We set up domain authentication, manage IP reputation and filter bounces so your email reaches the primary inbox.

SPF + DKIM + DMARC

Domain authentication

We configure SPF, DKIM and DMARC on your domain to certify that the email really comes from you and not from an impersonator.

Monitored IPs

IP pool and reputation

Shared or dedicated IPs depending on your volume, with reputation monitoring and automatic rotation if an IP is blacklisted.

Gradual volume

IP warm-up

If you need a dedicated IP, we ramp the sending volume up gradually so providers can build trust.

Hard / soft bounces

Bounce handling

We tell hard bounces (the account does not exist) from soft ones (mailbox full) and clean your list automatically to protect your reputation.

Automatic unsubscribe

Unsubscribes and suppression

Every email carries its unsubscribe link. Anyone who opts out is excluded from future sends automatically, and it is recorded.

Data protection

Regulatory compliance

Habeas Data, double opt-in, consent records and stored evidence, to comply with Colombian regulation.

Pricing

Clear pricing, with no fixed monthly fee

You pay per recipient and for the weight of the attachments that travel with each email. No minimum spend, no endless contracts.

Per recipient
Applies to any email, campaign or transactional. If you send the same email to 1,000 people, that is 1,000 × COP $3.
COP $3/ recipient
Attachments per MB
Only if your email carries attachments. Charged per MB sent to each recipient. With no attachments, it does not apply.
COP $2/ MB / recipient

A campaign to 5,000 recipients with a 2 MB PDF attached

Sends (5,000 recipients)
5,000 × COP $3
COP $15,000
Attachment (2 MB × 5,000)
2 MB × 5,000 × COP $2
COP $20,000
Total cost
COP $35,000
Real use cases

What you can send with bulk email

From mass commercial campaigns to transactional email triggered by your own systems.

Regular newslettersPromotions and discountsProduct launchesPurchase confirmationsShipping notificationsOTPs and verification codesPassword resetsInvoices and receiptsAppointment remindersCollections and payment noticesSatisfaction surveysLoyalty programmesAbandoned cart recoveryWelcome emails for new usersSystem alerts and notificationsCampaigns segmented by profile
Up and running in minutes

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